mrYen

For a while now I have had an on-line presence on my flickr account, a personal blog, and on line shop as mrYen. I chose this name so long ago once I had visited Japan and was inspired by the Japanese simplicity in design and their design aesthetic in general. My trip to Japan fuelled my interest in simplicity in design and I thought Yen (Japanese currency) had a nice sound to it. The Yen (money) aspect of the name made it sound expensive and high class, while the mr part of the name made it sound approachable and friendly. I also decided to have an uppercase Y on the yen part of the name as it was a subtle way to keep the whole name together while having a separating section for each part of the name. This was an advantage when creating names and blog addresses for example, where a space is not allowed. So as I have been using this name for a while and I have a few on line places where I have already established this as me and my 'brand' I will be using this name and branding for my promotional pack and work. Below you can see my business card design that I styled and photographed, which I had professionally printed: