As this year is my final year at University I will be researching as much as I can to get myself set up for running my own business selling my papercut designs, while working freelance as a graphic designer. My ideal set-up would be having the day to work on client briefs, mixed with creating paper products for my business. I aim to start making paper products with a more practical reason - such as stationery and household items. At the moment I have made a few sales and have had my work featured on a few websites and blogs. My aim this year will also to be create an effective advertising and marketing plan for my business, so once I leave university I can put this into place immediately. I will also look into loans, grants and any other financial help I could get as a small business starting up.
I will need to design & develop the following promotional material (not an exhaustive list)
* A newsletter
* A promotional pack of products and designs
* Practical products - such as greeting cards, stationery etc.
* Plan appropriate advertisements for product launches
* Adverts for blogs, websites, magazines etc
* Personal branding & stationery - such as stamps, receipts, invoices, letterheads, bills, packaging etc.